facebook – Damian Markowski

I decided to deactivate a Mowyty Twitter account. It was not driving almost any traffic, had almost no audience (only 2 followers). I have so many ideas for improving Mowyty and of course many of them are coming as feedback from the users and it’s better not to invest time and money in something that doesn’t bring enough value to our users and to my business.

We are still running the following profiles in social media:

Instagram – https://www.instagram.com/mowytyapp – 111 followers at the moment,
TikTok – https://tiktok.com/@mowytyapp – 24 followers at the moment,
Facebook – https://www.facebook.com/mowytyapp – 7 followers at the moment.

We are working on a new, interesting video that will be published on TikTok next week. It will be about a Ukrainian girl who lives in Poland and about her journey with learning Polish.

We’ve run the first A/B tested Facebook + Instagram (stories and reels) ad campaign for Mowyty and I would like to share the results.

We ran the ads using Facebook Ads Manager. We added 2 Ad sets: one driving the Android app downloads and the second one the iOS app downloads. After more or less a week, we noticed that the Ad set targeting the iOS users reaches around 21 times less users than the Android one so we decided to switch it off and investigate it later and leave only the Android one on.

The campaign’s duration was 13 days: 19th April – 2nd May 2023.

We A/B tested the following ads (I’m showing only the screenshots here, we had videos in the campaign though):

ad 1

ad 2

As a result, only ad 2 made the users download the app, there were no installs from ad 1. I think the reason might be that ad 1 had too much text, that Facebook and Instagram users didn’t want to spend time on reading that.

Stats for the users who downloaded the Mowyty app after seeing ad 1:

Gender: men (36%), women (64%).

Age: 18-24 (8%), 25-34 (40%), 35-44 (48%), 45-54 (4%).

Tag: facebook

Mowyty Twitter account deactivated

Mowyty – first A/B tested ad campaign – results